Retailing is defined as a set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. Retailing has become such an intrinsic part of our everyday lives that it is often taken for granted. [...]
The American Marketing Association has defined the wholesaler as "a business unit which buys and resells the merchandise to the retailers and the merchants or to the industrial, institutional and commercial users but does not sell insignificant amounts to the ultimate consumers." "The wholesaler is one who buys goods on a large scale with the objective of selling them at [...]
Physical distribution (P.D) is an important marketing function describing the marketing activities relating to the flow of raw materials from the suppliers to the factory and the movement of finished goods from the end of production line to the final consumer or user. Physical distribution is the science of Business Logistics where by the proper amount of the right kind [...]