Archive | Market Segmentation

Product Positioning

"Product Positioning refers to a brand's objective (functional) attributes in relation to other brands. It is a characteristic of the physical product and its functional features". Product positioning means "relating a product to the market." In simple words, group of customers with common characteristics are first identified. It also involves analysis of product strengths and weaknesses and competitor's ability to [...]

By Sandhya M|2023-01-21T22:39:17+05:30May 19, 2020|Market Segmentation|Comments Off

Bases of Market Segmentation

Everything you need to know about the bases of market segmentation. Market segmentation is based on the assumption that all the potential customers are not identical and that the firm should address their needs with appropriate product Land other marketing strategies or else should concentrate on only one single segment and tailor the strategy accordingly. Marketers establish the basis to [...]

By Manashree C|2023-01-21T22:38:09+05:30May 2, 2019|Market Segmentation|Comments Off