Strategy of a business enterprise consists of what management decides about the future direction and scope of the business. It entails managerial choice among alternative action programmes, commitment to specific product markets, competitive moves and business approaches to achieve enterprise objective. In short, it may be called the game plan of management. The decisions constituting strategy ideally involve matching of [...]
Strategic planning can be defined as the process of developing and maintaining a strategic fit between the organisation’s goals and capabilities and its changing marketing opportunities. Strategic planning or strategizing is essentially a task of choice, i.e., to decide what to do and what not to do to achieve organisational goals. Every company has to do strategic planning, although the [...]
Everything you need to know about the types of growth strategies. A growth strategy is one that an enterprise pursues when it increases its level of objectives upward, much higher than an exploration of its past achievement level. The most frequent increase indicating a growth strategy is to raise the market share and or sales objectives upward significantly. Growth Strategy [...]