Tag Archives | 4 Ps of Marketing Mix

Everything you need  to know about 4 P’s of marketing mix. The elements of marketing mix are popularly known as 4Ps of Marketing. The social marketing "product" is not necessarily a physical offering. A continuum of products exists, ranging from tangible, physical products (e.g., condoms), to services (e.g., medical exams), practices (e.g., breastfeeding, ORT or eating a heart-healthy diet) and [...]