Consumer behaviour can be defined as those acts of individuals (consumers) directly involved in obtaining, using, and disposing of economic goods and services, including the decision processes that precede and determine these acts. Understanding how consumers make purchase decisions can help marketing managers in several ways. Consumer behaviour, also called Buyer Behaviour is the process and act of decision-making of [...]
Everything you need to know about the consumerism in India. Consumerism is defined as social force designed to protect consumer interests in the marketplace by organising consumer pressures on business. Consumerism is a protest of consumers against unfair business practices and business injustices. Learn about:- 1. Meaning of Consumerism 2. Consumer Protection 3. Need for Consumer Protection 4. Consumer Responsibilities [...]
Here is a term paper on the ‘Utility Function’ for class 9, 10, 11 and 12. Find paragraphs, long and short term papers on the ‘Utility Function’ especially written for school and college students. Term Paper on Utility Function Term Paper Contents: Term Paper on the Introduction to Utility Function Term Paper on the Lexicographic Ordering Term Paper on the [...]