Demand Analysis: Objectives, Law and Function
In this article we will discuss about Demand Analysis:- 1. Objectives of Demand Analysis 2. Importance of Demand Analysis 3. Laws 4. Functions. Objectives of Demand Analysis: According to Dean, demand analysis has four managerial purposes: (1) Forecasting sales, (2) Manipulating demand, (3) Appraising salesmen's performance for setting their sales quotas, and (4) Watching the trend of the company's competitive [...]