The first function of packaging is to provide protection to the goods. It is the fundamental function of packaging. The second function of packaging is to secure convenience to consumers and the middlemen. The third function of packaging is the convenience in handling the product. Packaging is the process of enclosing, or containing the product in bottles, plastic bags, wrappers, [...]
Advertising is primarily a communication process which provides the market with information on the availability and attributes of alternative products and services. Advertising is a link between producers and consumers. It plays a role of imparting knowledge about the good or bad reactions of certain product or services to the consumers. The objectives of advertising can be studied under the [...]
Market segmentation is the method for achieving maximum market response from initial marketing resources by recognizing differences in the response characteristics of various parts of the market. In this sense market segmentation is the strategy of divide and conquer, i.e., dividing market in order to conquer them. Market segmentation enables the ma rketers to give better attention to the selection [...]