Tag Archives | Marketing Research

What is Marketing Research?

Everything you need to know what is marketing research. Marketing research is an intelligent versatile tool of various practical applications. It is a pertinent search and study of the marketing of goods and services. Any business executive has constantly to watch the situation, the problems and their solutions. He has to draw up policies and plans according to objectives and [...]

By Pranashree S|2019-09-14T12:35:41+05:30September 14, 2019|Marketing Management|Comments Off

Marketing Research Process: 5 Step Marketing Research Process

Everything you need to know about process of marketing research. Marketing research is the application of scientific methods to the solution of marketing problems. It embraces all research activities for systematic, objective and exhaustive search for and the study of marketing problems. The process of marketing research initiates at the task of setting objectives and terminates by presenting the findings [...]

By Minakshi B|2019-05-25T04:56:31+05:30May 25, 2019|Marketing|Comments Off