Advertising is primarily a communication process which provides the market with information on the availability and attributes of alternative products and services. Advertising is a link between producers and consumers. It plays a role of imparting knowledge about the good or bad reactions of certain product or services to the consumers. The objectives of advertising can be studied under the [...]
Promotion is coordination of all seller initiated efforts to setup channels of information and presentation to sell goods and services or to sell an idea or promote an idea. The organization's communication with the market takes place with a carefully planned and controlled promotional program. Promotion mix is a dynamic concept and need to be reviewed from time to time. [...]
Everything you need to know about public relations. Public relation is an important element in the promotion mix. In the era of globalization, the most of the multinational companies make concrete efforts to manage and maintain its relationships with its customers. Most of the multinational companies have its public relation department that makes all effort to monitor the attitude and [...]