Tag Archives | Strategies

What is Customer Relationship Management?

Everything you need to know about customer relationship management. Customer Relationship Management (CRM) uses technology-enhanced customer interaction to shape appropriate marketing offers designed to nurture ongoing relationships with individual customers within an organization's target market. Customer relationship management is neither a product nor a service, but a business strategy to learn more about customers' behaviour and requirements in order to [...]

By |2019-08-02T16:27:48+05:30August 2, 2019|Customer Relationship|Comments Off on What is Customer Relationship Management?
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Strategy Formulation: Meaning, Aspects, Process, Approaches and Challenges

Everything you need to know about strategy formulation. Strategy formulation is the process of offering proper direction to a firm. Strategy Formulation seeks to set the long-term goals that help a firm exploit its strengths fully and encash the opportunities that are present in the environment. There is a conscious and deliberate attempt to focus attention on what the firm [...]

By |2019-06-10T16:41:43+05:30June 10, 2019|Strategic Management|Comments Off on Strategy Formulation: Meaning, Aspects, Process, Approaches and Challenges
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Types of Business Level Strategies

Everything you need to know about the types of business level strategies. A strategy is a pattern or a plan which integrates an organisation's major policies, goals and actions, sequences in a coherent linear of decision. It is not a simple one, strategy have a number of implica­tions. It can be described as - i. A plan, or a similar [...]

By |2019-06-10T16:41:43+05:30June 10, 2019|Strategic Management|Comments Off on Types of Business Level Strategies
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